King and Tencent announce the launch of Candy Crush Saga in China

London, Stockholm & Beijing, 16 April 2014: King Digital Entertainment plc (NYSE: KING), the leading interactive entertainment company for the mobile world, today announced it will launch a Chinese version of its wildly popular Candy Crush Saga game for the Chinese market exclusively with Tencent Holdings Limited (“Tencent”, SEHK stock code: 00700), a leading provider of comprehensive Internet services in China.

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This agreement further extends King’s presence in key Asian markets. It follows the successful launches of Candy Crush Saga in Korea and Japan in 2013. The Chinese version will be available via Tencent’s Mobile QQ and Weixin Game Centers.

Riccardo Zacconi, CEO of King commented:

“I am thrilled to be launching Candy Crush Saga with Tencent in China. Tencent has the largest mobile social network in China and is a great partner to work with. I look forward to working together to make Candy Crush Saga as popular in China as in the rest of the world.”

Steven Ma, Senior Vice President of Tencent said:

“Tencent always hopes to bring global premier mobile games to China, and Candy Crush is one of the best. We are excited that our collaboration will combine King's enjoyable mobile gaming experience and Tencent’s strong game publishing and operation capabilities in China. We are looking forward to bringing great moments of fun to Chinese users soon.”

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